Marketing diagnostic for local businesses

Your entire marketing system.Scored across every channel.

See what’s working, what needs attention, and where to focus first across your website, email, social, paid media, search, maps, lead capture, trust, and more.

100% Free AuditResults in SecondsNo credit card required

The Reality for Local Business Owners

Your marketing is multi-channel.Most scanners aren’t.

As a local business owner, you’re expected to manage a lot with limited time, money, and marketing capacity. Your website, email, social, advertising, reviews, search, maps, and offline marketing all matter, but knowing where to focus is the hard part.

You’re managing a lot

Your marketing doesn’t live in one place. You’re dealing with your website, email, social media, paid advertising, reviews, search, maps, and more, often without a dedicated marketing team.

Fragmented advice

One tool looks at your website. Another focuses on SEO. Someone else talks about email, reviews, or paid media. You end up with multiple reports and recommendations, but no clear view of how everything fits together.

You don’t know what matters most

When you can’t see the whole system, it’s difficult to know what to tackle first. You can spend money fixing the wrong thing, delay action, or make improvements that don’t meaningfully move the needle.

You need a whole-system view before you spend more.

What you get

A complete marketing diagnostic — Designed for Clarity, Not Confusion

Tech & Tracking

See whether the technical foundation behind your marketing is working properly, including key tracking and measurement capabilities.

Search & Maps

See how easily customers can find your business through search and maps.

Email Marketing

Assess the effectiveness of your email marketing setup, including the infrastructure and practices that support engagement and conversion.

Social & Paid Media

Understand your social presence and paid media readiness, including the foundations needed to turn attention into business.

AI Readiness Signals

Find out if your business positioned for emerging AI search assistants and language models.

Lead Capture

Evaluate how effectively your website turns visitors into leads through forms, appointments, phone calls, and other conversion paths.

Trust Signals

Assess the reviews, testimonials, reputation signals, and other elements that help customers feel confident choosing your business.

Accessibility & Mobile

Identify issues that can affect accessibility, usability, and the mobile experience.

Inside your report

More than a scorecard

Your category scores show you where things stand. Go deeper to see the findings behind each score, supporting evidence, and what deserves attention first.

Category Detail

See the specific findings behind each category, with supporting details that help you understand what’s working and what needs attention.

Email AuthenticationNeeds attention
DMARC policy found, but alignment is relaxed
Advertising & Tracking PixelsFound
Meta Pixel detected in GTM container
Lead CaptureNeeds attention
Contact form present; no clear primary CTA above the fold
Trust SignalsFound
Valid certificate and a reachable privacy policy

Priority Matrix

See your findings organized by priority so you can focus on the issues that deserve attention first.

Focus firstUrgent
Email authentication gaps may block campaign deliverability
Address nextModerate
Lead capture present but not prominent on key pages
MonitorClear
Tracking infrastructure present; event configuration not verified

Getting started

Get your scores in three steps

Get an instant high-level overview of your marketing metrics in three effortless steps.

1

Enter your website

Just provide your core URL and let our scanner analyze your public presence.

2

Get your category results

Review your free high-level scores across all major marketing channels.

3

Review & Take Action

Unlock deeper insights and priority matrices when you are ready to fix issues.

Who we help

Built for small & local businesses that want do a lot with limited resources

Whether you’re a solo owner or growing a team, CommerceScout helps you understand your marketing so you can focus on what moves the needle.

Business Types

For businesses built around local customers.

Local and small businesses, customer-facing service providers, franchise teams managing local visibility, multi-location marketing teams

Industries

Marketing matters in every local industry.

Health and wellness, beauty and personal care, home services, restaurants and hospitality, financial and professional services, legal services, other local customer-facing businesses

Local Startups

Get your marketing foundation right from the start.

Launching a new business is the best time to make sure your website, search, visibility, lead capture, trust signals, and other essential marketing pieces are working together before you start spending to attract customers.

FAQs

What you’re probably wondering

Before you enter your website, here’s what most owners ask first — plain answers, nothing you have to dig for.

Next step

Ready to see the full marketing picture?

Know where you stand and grow with confidence. Get your free category results across the most impactful channels.

No credit card. No commitment. Just clarity on what needs attention first.